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What Business Coaching Misses About Your Trauma Patterns

Nervous System & Leadership

Traditional business coaching ignores trauma responses like perfectionism and people-pleasing, creating chronic dysregulation instead of sustainable growth.

You’ve hired multiple business coaches. You’ve implemented their strategies religiously. You’ve followed their “proven systems” to the letter. Yet here you are, still stuck at the same income level, more exhausted than when you started, and wondering why everyone else seems to “get it” while you’re spinning your wheels.

The problem isn’t you. The problem is that 99% of business coaching completely ignores the elephant in the room: your nervous system and the trauma patterns that are secretly running your business decisions.

The Coaching Industry’s Dangerous Blind Spots

Let me be brutally honest about what’s broken in the business coaching space.

Blind Spot #1: The Cookie-Cutter Trap

Most coaches try to fit every client into the same strategic box. Launch this way. Price like this. Market using these exact funnels. They hand you a business model template and expect your nervous system to just comply.

But here’s what they’re missing: Your trauma patterns determine how you show up in business, not your strategy.

If you’re a perfectionist, you’ll sabotage every launch by over-tweaking until the opportunity passes. If you’re a people-pleaser, you’ll undercharge and over-deliver until you burn out. If you struggle with procrastination, you’ll have the best strategy in the world sitting in your Google Drive, untouched.

Blind Spot #2: The “Be the Energy” Bypass

Then there’s the other camp—the coaches who tell you to “just be the energy of wealth” and “embody abundance” without giving you any actual tools to regulate your nervous system. They’re essentially asking you to gaslight yourself into a state of chronic dysregulation.

“Feel the fear and do it anyway!” they shout, completely ignoring that your body is screaming “DANGER!” for very real, deeply embedded reasons.

This approach doesn’t create wealthy CEOs. It creates burnt-out entrepreneurs who mistake anxiety for excitement and exhaustion for dedication.

The Hidden Trauma Patterns Sabotaging Your Success

Your business isn’t broken. Your strategy might even be solid. But these unconscious patterns are running the show:

Perfectionism: You spend months perfecting a program that could have generated revenue in week one. You rewrite sales pages seventeen times. You delay launches because “it’s not ready yet” (spoiler: it never feels ready to a perfectionist nervous system).

Procrastination: You have brilliant ideas and rock-solid strategies, but when it comes time to execute, your nervous system hits the brakes. The bigger the opportunity, the stronger the resistance. You mistake this for laziness when it’s actually a trauma response to visibility and success.

People-Pleasing: You say yes to every client request, even when it’s outside your scope. You under-price because you don’t want to be “salesy.” You give away your best content for free because you’re terrified of being seen as greedy. Meanwhile, you’re resentful and your business barely breaks even.

Over-Giving: You pour your entire soul into every client interaction. You respond to messages instantly. You give three-hour sessions when you’re only paid for one. You think this is “good service,” but it’s actually a trauma response that leaves you depleted and attracts clients who expect everything for nothing.

Why Strategy Without Safety Always Fails

Here’s the truth that no traditional business coach will tell you: Your nervous system doesn’t care about your business goals. It only cares about keeping you safe.

If scaling your business feels unsafe to your nervous system—because it means more visibility, more responsibility, or more potential for rejection—it will sabotage every strategy you implement.

You can have the most brilliant marketing funnel in the world, but if hitting “publish” on your sales page sends you into a trauma response, you’ll find a thousand reasons why it’s not quite right yet.

You can have the perfect pricing strategy, but if charging your worth feels dangerous to your nervous system, you’ll unconsciously attract clients who want to negotiate or pay late.

This is why entrepreneurs get stuck in feast-or-famine cycles. Their nervous system creates the famine to bring them back to a “safe” level of success—even if that level keeps them struggling.

What Trauma-Informed Business Coaching Actually Looks Like

Real business growth happens when you address the nervous system patterns first, then layer in the strategy.

It means recognizing that your procrastination isn’t a character flaw—it’s your nervous system’s way of protecting you from potential failure or criticism.

It means understanding that your perfectionism isn’t about having high standards—it’s about trying to control outcomes so you never have to face rejection.

It means seeing that your people-pleasing isn’t kindness—it’s a survival mechanism learned early in life when love felt conditional.

When you work with a trauma-informed approach, you:

  • Identify your specific nervous system triggers around money, visibility, and success
  • Learn regulation tools that allow you to take aligned action even when your nervous system feels activated
  • Upgrade your identity at the nervous system level, not just the mindset level
  • Create sustainable systems that work WITH your nervous system, not against it
  • Build a business that feels safe to your body, which paradoxically allows for much bigger expansion

The Relief of Finally Being Seen

Imagine having a business strategy that actually accounts for how your nervous system works. Imagine pricing that feels aligned instead of triggering. Imagine marketing that energizes you instead of depletes you.

This isn’t about pushing through trauma responses or spiritually bypassing them. It’s about understanding them, working with them, and gradually expanding your window of safety so your business can grow sustainably.

When you address the nervous system piece first, everything else—the marketing, the sales, the scaling—becomes exponentially easier. Because you’re finally working WITH your system instead of against it.

Ready to Break the Cycle?

If you’re tired of implementing strategies that don’t work for your unique nervous system, if you’re ready to stop pushing through trauma responses and start working with them, it’s time for a different approach.

Wealth Rewire is a 90-minute intensive designed to pinpoint exactly what’s keeping you stuck at your current income level—not just strategically, but somatically. We’ll identify your specific trauma patterns, upgrade your identity around wealth and success, and create a nervous system-safe plan for sustainable growth.

You’ll walk away with:

  • Crystal clarity on your unconscious patterns and triggers
  • Personalized regulation tools for your specific nervous system
  • A 90-day roadmap that works WITH your body, not against it
  • The meeting recording so you can return to the insights again and again

Because here’s what I know: You don’t need another strategy. You need a strategy that’s designed for YOUR nervous system.

Strategy without safety is just sophisticated self-sabotage. Let’s change that.

Apply for Wealth Rewire here and finally get the relief and clarity you’ve been seeking.

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ABOUT the Author

I’m Giovana Bier, Your Nervous System Wealth Mentor, Business Oracle & Ailurophile Philosopher

When I’m not coaching women into their next evolution or scribbling notes for the podcast, you’ll find me deep in a stack of nervous system books, designing offers in Notion, or whispering “you’ve got this” into someone’s Telegram.

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